Paper is truly one of humankind's greatest inventions. It has helped shape history for thousands of years and continues to be the most sustainable substrates in the world today. In short, you gotta love paper
There are a lot of things that get measured by our pulp and paper customers to gauge the health of their business. There are some key metrics that show up in the most successful companies that epitomize Peter Drucker's quote, "What gets measured, gets managed." I believe that the best of those metrics have three elements to them.
Three Elements of a Great Measurement
Who, what, where?